PROGRESSIVE Bulgaria is a specialized B2B magazine of the International Progressive Group, owned by the Crier Media Group UK Ltd. - UK-based company that publishes professional journals in the field of food and drinks around the world. The magazine is published and distributed also in Romania, Hungary, Croatia and Serbia. For the monthly PROGRESSIVE magazine are subscribed 18,000 managers and owners of commercial sites, manufacturers and distributors in the FMCG sector in Bulgaria. The magazine has a digital issue which conception and content differ from the offline versions of the magazine. The digital magazine is issued twice a month in Bulgarian and English and is available only for a certain part of its audience.
The PROGRESSIVE magazine team contacted us with the task to create a website to present the magazine and its activities on the Internet. The main task of the website was to show that the PROGRESSIVE magazine provides up to date information, practical educational articles, analysis, data and trends for the market of FMCG and aims to support professional communication between vendors, distributors and manufacturers in the sector. We built functionalities for conducting and publishing the results of online polls, newsletter subscription, registration and users log, the option to download and online review of the digital edition of the magazine, publishing news and articles and others. We also developed a functionality that allows automatic sending of the digital edition of the magazine twice a month to over 5,000 users.